时尚参与和亲环境态度:印尼可持续时尚消费的驱动力

Q3 Business, Management and Accounting

International Journal of Management and Enterprise Development Pub Date : 2023-05-23 DOI:10.20414/jed.v5i3.7292

Ahmad Nuh, Muhammad Misbakul Munir, Muhibban Muhibban

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引用次数: 0

摘要

目的-本研究的目的是探讨在印尼市场的时尚参与，亲环境态度和可持续时尚消费之间的关系。方法:该研究在首都雅加达和卫星城进行，涉及236名受访者，来自三个世代(X世代、Y世代、Z世代)。该研究通过调查收集有关时尚参与、环保态度和可持续时尚消费的数据。结果-研究结果表明，时尚参与和亲环境态度与印尼市场上可持续时尚的消费有着显著的正相关关系。该研究还强调了社会规范和态度在影响可持续时尚购买行为方面的重要性。贡献——本研究通过时尚参与和亲环境态度变量对三个不同世代群体(即印度尼西亚的X世代、Y世代和Z世代)的影响，为推动印度尼西亚可持续时尚消费的因素提供了有价值的见解。

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Fashion engagement and pro-environmental attitudes: drivers of sustainable fashion consumption in Indonesia

Purpose — The purpose of this research is to explore the relationship between fashion involvement, pro-environmental attitudes, and consumption of sustainable fashion in the Indonesian market.Method — The research was conducted in the Capital City of Jakarta and satellite cities, involving 236 respondents from three generational groups (Gen X, Gen Y, Gen Z). The study employed surveys to gather data on fashion involvement, pro-environmental attitudes, and sustainable fashion consumption.Result — The findings of the study indicate that both fashion engagement and pro-environmental attitudes have a significant and positive relationship with the consumption of sustainable fashion in the Indonesian market. The research also highlights the importance of social norms and attitudes in influencing sustainable fashion purchasing behavior.Contribution — This research provides valuable insights into the factors driving sustainable fashion consumption in Indonesia through the influence of fashion engagement and pro-environmental attitude variables on three different generational groups, namely gen X, gen Y, and gen Z in Indonesia.

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来源期刊

International Journal of Management and Enterprise Development Business, Management and Accounting-Business and International Management

CiteScore

1.80

自引率

0.00%

发文量

期刊介绍： IJMED is a major international research journal dedicated to business development strategy and entrepreneurship policy as well as management processes in an international and cross-cultural context. IJMED provides a venue for high quality papers including theoretical research articles, evidence-based case studies and practical applications seeking to explore best practice and investigate strategies for rapid growth management in SMEs. IJMED has a history of contributing to the academic literature, providing conceptual and practical insights and generating innovative ideas for organizational enterprise. Topics covered include: -SMEs'' start-up development, corporate venturing- Technological opportunities, new firm creation, valuation- Technological adoption, technology transfer, technopreneurship- Joint ventures/alliances, franchising and corporate ownership- Business incubator development strategy- Economic and social entrepreneurship- Virtual coaching services for SMEs- SMEs and entrepreneurship policy- Start-up cognitions/behaviours- Halo effect, technology licensing- Long-run technology investments- Knowledge management/technology strategy in SMEs- Managing rapid growth, accelerating competitive effectiveness- Strategy decision speed and SME performance- Entrepreneurs in non-profit sector.