从比较文化的角度来看企业在国内及海外市场的广告吸引力

IF 7.1 2区 管理学 Q1 Business, Management and Accounting
Y. Choi, Insik Jeong, Hyosung Cho, Jinwan Cho
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引用次数: 0

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비교 문화적 관점에서 바라본 기업의 국내와 해외 시장에서의 광고 어필
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来源期刊
CiteScore
10.80
自引率
8.50%
发文量
49
期刊介绍: The International Small Business Journal (ISBJ) is a leading peer-reviewed journal renowned for publishing high-quality original research papers on small business and entrepreneurship. It prioritizes research-based studies that contribute to theory development, critical understanding, and policy formulation related to small firms. ISBJ papers encompass theoretical, methodological, and empirical studies from various disciplines and perspectives, aiming for research excellence in the field. The journal provides a critical forum for world-class contributions analyzing entrepreneurship and entrepreneurial behavior. This refereed journal is valuable to academics, policymakers, analysts, government and business officials, small business representative bodies, and support agencies seeking to gain insights into the sector, trade, business institutions, and related matters.
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