Marija Lakićević, Marija Kostić, Snežana Milićević
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引用次数: 1
摘要
本文研究的重点是旅游事件的评价和评估方法及其适用性，并以游客对vrnja ka Banja流行音乐节的评价为例。为评价艺术节而收集的主要数据是通过调查方法收集的，调查对象是200名受访者，他们被分为两组，当地人和其他游客，并被要求对给定的标准进行评估。本文旨在利用评价来改善节日的发展，最终目的是提高活动本身的质量，从而影响节日的游客数量，即旅游目的地的增加。研究结果表明，该方法对旅游事件的评价是有效的。
МЕТОД ВРЕДНОВАЊА И ОЦЕЊИВАЊА ТУРИСТИЧКОГ ДОГАЂАЈА: СТУДИЈА СЛУЧАЈА ФЕСТИВАЛА ЗАБАВНЕ МУЗИКЕ У ВРЊАЧКОЈ БАЊИ
The focus of the research presented in the paper is the method for evaluating and assessing tourism events and its applicability which is illustrated with the visitors’ assessment of the Festival of pop music in Vrnjačka Banja (the Festival). The primary data collected for the purpose of the Festival evaluation were gathered by survey method on a sample of 200 respondents, who were classified into two groups, locals and other visitors, and asked to assess the given criteria. The paper aims at using evaluation for improving the Festival development with the ultimate goal of improving the quality of the very event, which would influence an increase in the number of visitors to the Festival, i.e. tourist destination. The research results confirm the employed method to be useful for the evaluation of tourism events.
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