{"title":"巴东穆斯林美容沙龙品牌形象中服务质量、地点和口碑对再购买意愿的影响","authors":"Putri Maurisni, S. Evanita","doi":"10.2991/piceeba-19.2019.34","DOIUrl":null,"url":null,"abstract":"This study aims to analyze the impact of services quality, location and word of mouth to repurchase intention through brand image at Salon Muslimah Beauty Care Padang.The population of this study is all consumers who visit Salon Muslimah Beauty Care Padang with a number of samples nearly 150 respondents. The analysis technique used is path analysis. The study result shows that services quality and word of mouth have a significant impact on repurchase intention through brand image at Salon Muslimah Beauty Care Padang, but location variable has no significant impact on interest to re-buy through brand image. Furthermore, the services quality and word of mouth have a significant influence on brand image, then location has no significant impact on brand image at Salon Muslimah Beauty Care Padang.","PeriodicalId":31784,"journal":{"name":"International Conference on Economics Education Business and Accounting","volume":"25 2 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Impact of Services Quality, Location and Word of Mouth to Repurchase Intention through Brand Image at Salon Muslimah Beauty Care Padang\",\"authors\":\"Putri Maurisni, S. Evanita\",\"doi\":\"10.2991/piceeba-19.2019.34\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to analyze the impact of services quality, location and word of mouth to repurchase intention through brand image at Salon Muslimah Beauty Care Padang.The population of this study is all consumers who visit Salon Muslimah Beauty Care Padang with a number of samples nearly 150 respondents. The analysis technique used is path analysis. The study result shows that services quality and word of mouth have a significant impact on repurchase intention through brand image at Salon Muslimah Beauty Care Padang, but location variable has no significant impact on interest to re-buy through brand image. Furthermore, the services quality and word of mouth have a significant influence on brand image, then location has no significant impact on brand image at Salon Muslimah Beauty Care Padang.\",\"PeriodicalId\":31784,\"journal\":{\"name\":\"International Conference on Economics Education Business and Accounting\",\"volume\":\"25 2 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Conference on Economics Education Business and Accounting\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/piceeba-19.2019.34\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Conference on Economics Education Business and Accounting","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/piceeba-19.2019.34","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Impact of Services Quality, Location and Word of Mouth to Repurchase Intention through Brand Image at Salon Muslimah Beauty Care Padang
This study aims to analyze the impact of services quality, location and word of mouth to repurchase intention through brand image at Salon Muslimah Beauty Care Padang.The population of this study is all consumers who visit Salon Muslimah Beauty Care Padang with a number of samples nearly 150 respondents. The analysis technique used is path analysis. The study result shows that services quality and word of mouth have a significant impact on repurchase intention through brand image at Salon Muslimah Beauty Care Padang, but location variable has no significant impact on interest to re-buy through brand image. Furthermore, the services quality and word of mouth have a significant influence on brand image, then location has no significant impact on brand image at Salon Muslimah Beauty Care Padang.
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