Interpretation needs and preferences of visitors to Kgalagadi Transfrontier Park

The main objective of most national parks in the world, and in South Africa specifically, is to conserve the environment or biodiversity (South African Government 1976), but this has proven to be quite a difficult task to perform because of declining public funding (Eagles 2014). South African National Parks (SANParks; the managing body of South African national parks) is therefore primarily a self-funding entity, as ecotourism activities generate 80% of the total income of national parks (SANParks 2018). Ecotourism thus contributes to sustaining the conservation objectives of the national parks (SANParks 2018).