Yujing Huang, Xuwei Pan, L. Su, Yang Sun, Yan Mo, Qing-guo Ma
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The role of information sentiment in popularity on social media: a psychoinformatic and electroencephalogram study
ABSTRACT The effect of information sentiment on popularity is meaningful to understand the information content on social media. The present research examined whether emotion values of information could predict the potential of popularity in two psychoinformatic experiments. A prime task was used with popular/unpopular information as prime and high/low sentiment stimuli as targets. In Experiment 1, we observed that unpopular information survived better than popular information. In Experiment 2, the electrophysiological priming effect was observed for unpopular and popular information. According to the findings, sentiment of information on social media plays a key role in information popularity.
期刊介绍:
Social Influence is a journal that provides an integrated focus for research into this important, dynamic, and multi-disciplinary field. Topics covered include: conformity, norms, social influence tactics such as norm of reciprocity, authority, scarcity, interpersonal influence, persuasion, power, advertising, mass media effects, political persuasion, propaganda, comparative influence, compliance, minority influence, influence in groups, cultic influence, social movements, social contagions, rumors, resistance to influence, influence across cultures, and the history of influence research.