简介:跨媒体角色

IF 0.1 3区 文学 0 LITERARY THEORY & CRITICISM
Jan-Noël Thon, Lukas R. A. Wilde
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引用次数: 1

摘要

从根本上说,当代媒体文化是由技术和文化媒体的融合所塑造的,这也导致了跨媒体特许经营权的持续崛起,如《指环王》或《哈利波特》,《星球大战》或《冰与火之歌》/《权力的游戏》,《行尸走肉》或《神秘博士》,DC或漫威宇宙,《魔兽》或《古墓丽影》。在过去的十年里,文学、媒体和文化研究越来越多地意识到这些特许经营的社会文化意义,以及他们的研究所带来的相当大的理论和方法挑战。Henry Jenkins(2006)、Kristin Thompson(2007)、Robert A. Brookey(2010)、Elizabeth Evans(2011)、Mark J. P. Wolf(2012)、Derek Johnson(2013)、Colin B. Harvey(2015)、Matthew Freeman(2016)或Dan Hassler-Forest(2016)等学者进行了一系列著作式的研究,研究了融合媒体文化中跨媒体特许经营的制作、美学和接受的重要方面。然而,尽管几乎所有这些研究都提到了角色,并且有一个可靠的共识,即角色在许多跨媒体授权中发挥着关键的整合功能,它们的接受度,以及它们的粉丝在合作创作网络中的持续参与,但相对而言,专注于跨媒体角色的形式和功能的研究相对较少(然而,参见Margolin 1996中关于“互文角色”的讨论;Richardson(2010)的“跨文本人物”;或者Bertetti 2014年的“跨媒体角色”;以及对“以角色为中心”的特许经营的各种深入研究,如Brooker 2012、2013;Condry 2009;Denson 2014;希尔斯2010、2015;皮尔森2015;斯坦伯格2012)。当然,这并不是说我们没有尝试去更好地理解不同媒体中角色的形式和功能。虽然“许多人只写了一点点,只有少数人在字符上写得很多”(埃德尔2008年a: 40;" dass viele nur wenig und nur wenige viel zum Bereich der Figur geschrieben haben "),我们现在有了一系列中等具体的人物理论,不仅在文学文本和戏剧表演中
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Introduction: Characters across media
Contemporary media culture is fundamentally shaped by a technological and cultural media convergence that has also led to the continued rise of transmedia franchises such as The lord of the rings or Harry Potter, Star wars or A song of ice and fire/Game of thrones, The walking dead or Doctor who, the DC or Marvel universes,Warcraft or Tomb raider. During the past decade, literary, media, and cultural studies have increasingly become aware of the socio-cultural significance of these franchises as well as of the considerable theoretical and methodological challenges their study presents. A range of book-length studies by scholars such as Henry Jenkins (2006), Kristin Thompson (2007), Robert A. Brookey (2010), Elizabeth Evans (2011), Mark J. P. Wolf (2012), Derek Johnson (2013), Colin B. Harvey (2015), Matthew Freeman (2016), or Dan Hassler-Forest (2016) examine important aspects of the production, aesthetics, and reception of transmedia franchises in convergent media culture. Yet, while virtually all of these studies mention characters at some point and there is a solid consensus that characters fulfil key integrating functions for many transmedia franchises, their reception, and the continued engagement of their fans within networks of collaborative creation, there is as of yet comparatively little research that focuses specifically on the forms and functions of characters across media (see, however, the discussion of “intertextual characters” in Margolin 1996; of “transtextual characters” in Richardson 2010; or of “transmedia characters” in Bertetti 2014; as well as various in-depth studies of “character-focused” franchises such as Brooker 2012, 2013; Condry 2009; Denson 2014; Hills 2010, 2015; Pearson 2015; Steinberg 2012). This is of course not to say that there are no attempts aimed toward a better understanding of the forms and functions of characters in different media. While it may still be true “that many have written only a little and only a few have written much on characters” (Eder 2008 a: 40; “dass viele nur wenig und nur wenige viel zum Bereich der Figur geschrieben haben”), we now have a range of mediumspecific theories of characters not only in literary texts and theatrical perfor-
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