Arbeitsschutz „im Huckepack“ – ein alternatives Konzept zur Ansprache von Unternehmen auf Sicherheits- und Gesundheitsthemen. Teil II: Erprobung in einer Maßnahme für Kleinunternehmen

Occupational safety “piggybacked” – an alternative concept for addressing companies with safety and health issues. Part II: Implementation in a measure for small businesses Background: Entrepreneurs in small businesses represent a challenging but also underestimated target group for occupational safety and health (OSH) prevention activities. Objective: Referring to the article published in ASU 6/2023 on the theoretical foundation of the “piggyback method”, an alternative concept for addressing small business owners on OSH issues is being developed and implemented. Method: OSH issues were linked by content to topics preferred by the target group and presented according to the principles of second-order conditioning. The interactive events were marketed by two chambers and evaluated by an online survey with a random sample of n = 40. Results: The procedure and implementation were rated positively overall by the participants. The OSH issues (target stimulus) were rated as just as relevant as the lack of skilled workers and self-care (context stimuli). Conclusions: The results speak for the usefulness of the “piggyback method” for OSH prevention activities. However, the results are not sufficient as a proof of effectiveness; this requires further practical tests and evaluations. Keywords: occupational safety and health – small businesses – entrepreneurs – evaluation