{"title":"服务质量、促销和价格对日惹肯德基消费者满意度的影响","authors":"Irma Suci Rahayu, Arielya Susanti","doi":"10.52643/jam.v12i2.2174","DOIUrl":null,"url":null,"abstract":"This research aims to see the effect of Service Quality, Promotion and Price on KFC Consumer Satisfaction in Surakarta. The sampling method used is purposive sampling with a sample size of 100 people and the method of collecting data is through a questionnaire. Testing the hypothesis using multiple linear regression analysis which then processed the data with SPSS 16 program. This research shows that service quality, promotion and price have a significant impact on customer satisfaction.","PeriodicalId":32950,"journal":{"name":"AlIdarah Jurnal Manajemen dan Administrasi Islam","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Pengaruh Kualitas Layanan, Promosi, dan Harga Terhadap Kepuasan Konsumen KFC Di Surakarta\",\"authors\":\"Irma Suci Rahayu, Arielya Susanti\",\"doi\":\"10.52643/jam.v12i2.2174\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research aims to see the effect of Service Quality, Promotion and Price on KFC Consumer Satisfaction in Surakarta. The sampling method used is purposive sampling with a sample size of 100 people and the method of collecting data is through a questionnaire. Testing the hypothesis using multiple linear regression analysis which then processed the data with SPSS 16 program. This research shows that service quality, promotion and price have a significant impact on customer satisfaction.\",\"PeriodicalId\":32950,\"journal\":{\"name\":\"AlIdarah Jurnal Manajemen dan Administrasi Islam\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-06-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"AlIdarah Jurnal Manajemen dan Administrasi Islam\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.52643/jam.v12i2.2174\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"AlIdarah Jurnal Manajemen dan Administrasi Islam","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52643/jam.v12i2.2174","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Pengaruh Kualitas Layanan, Promosi, dan Harga Terhadap Kepuasan Konsumen KFC Di Surakarta
This research aims to see the effect of Service Quality, Promotion and Price on KFC Consumer Satisfaction in Surakarta. The sampling method used is purposive sampling with a sample size of 100 people and the method of collecting data is through a questionnaire. Testing the hypothesis using multiple linear regression analysis which then processed the data with SPSS 16 program. This research shows that service quality, promotion and price have a significant impact on customer satisfaction.
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