{"title":"PERANCANGAN CORPORATE IDENTITY UNTUK MENINGKATKAN BRAND IMAGE PERUSAHAAN","authors":"Santi Widiastuti, Jennie Kusumaningrum, Lies handrijaningsih","doi":"10.51903/manajemen.v2i2.181","DOIUrl":null,"url":null,"abstract":"Raja Teh is a company that provides processed tea leaf products in the form of packaged ready-to-serve drinks and quality dips in Jepara Regency. The existence of Raja Teh with the empowerment of 25 employees who come from residents around the factory which was established in 2005 has the potential to be developed especially with the phenomenon of lifestyle consumption of tea drinks in today's society which is more practical, One of the efforts to branding Raja Teh's company image is through attribute design corporate identity that is able to represent a reflection of the company's vision and mission so that it is better known to the wider community.","PeriodicalId":31022,"journal":{"name":"EJurnal Manajemen","volume":"2 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"EJurnal Manajemen","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51903/manajemen.v2i2.181","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
Raja Teh是一家在Jepara Regency以包装的即食饮料和优质蘸料的形式提供加工茶叶产品的公司。Raja Teh成立于2005年，拥有25名员工，他们来自工厂周围的居民，具有发展潜力，特别是在当今社会中，茶饮料的生活方式消费现象更加实际。Raja Teh公司的品牌形象之一是通过属性设计的企业形象，能够反映公司的愿景和使命，使其更广泛地为社会所知。
PERANCANGAN CORPORATE IDENTITY UNTUK MENINGKATKAN BRAND IMAGE PERUSAHAAN
Raja Teh is a company that provides processed tea leaf products in the form of packaged ready-to-serve drinks and quality dips in Jepara Regency. The existence of Raja Teh with the empowerment of 25 employees who come from residents around the factory which was established in 2005 has the potential to be developed especially with the phenomenon of lifestyle consumption of tea drinks in today's society which is more practical, One of the efforts to branding Raja Teh's company image is through attribute design corporate identity that is able to represent a reflection of the company's vision and mission so that it is better known to the wider community.
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