奢侈品牌广告中微笑模式的负向效应:基于品牌感知能力的中介效应

IF 1.6 3区 社会学 Q2 SOCIOLOGY
Tae Min Kim, Woongsun Yoo
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The Negative Effect of a Smiling Model in Luxury Brand’s Advertising : Focus on the Mediating Effect of Perceived Competence of the Brand
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来源期刊
CiteScore
4.50
自引率
15.00%
发文量
54
期刊介绍: European integration and enlargement pose fundamental challenges for policy, politics, citizenship, culture and democracy. Innovation: The European Journal of Social Science Research provides a unique forum for discussing these processes. It welcomes articles on all aspects of European developments that contribute to the improvement of social science knowledge and to the setting of a policy-focused European research agenda. Examples of typical subject areas covered include •Policy-Making and Agenda-Setting •Multilevel Governance •The Role of Institutions •Democracy and Civil Society •Social Structures and Integration •Sustainability and Ecological Modernisation •Science, Research, Technology and Society
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