A study on Sun Pin’s art of business management strategies matching the MBNQA criteria for business competitiveness

The recent growth of interests in applying the Chinese art of warfare to complement the Western style of management process suggested that an integrated business model that combined the Western scientific management and ancient Chinese wisdom could be an effective tool for gaining strategic advantages, especially for companies that want to share the newly opened markets in mainland China. Among all, Sun Tzu’s The Art of War has been widely adopted and applied in various business areas. However, there are few presentations with strategic models. Moreover, works on his successor, Sun Pin, are limited particularly to the area of applying his art of warfare in gaining strategic advantages and transforming business crisis into opportunities. While various business and quality management models at national level have been established by various countries to emphasise their differences in economic development and culture, models of similar type that make use of the ancient Chinese wisdom are not available either in Hong Kong or in China. As China has become a member of the WTO, a national model that framed both the Chinese management philosophy and Western management wisdom would certainly help in driving local and international enterprises for business competitiveness. This paper is therefore a first attempt to investigate the applicability of Sun Pin’s The Art of Warfare for business management strategies by amalgamating the Western wisdom and the Chinese art of warfare.