AHP在医疗保健组织中的关系营销导向。内部和外部客户的观点

IF 0.7 Q4 OPERATIONS RESEARCH & MANAGEMENT SCIENCE
Y. Ersoy, Ali Tehci
{"title":"AHP在医疗保健组织中的关系营销导向。内部和外部客户的观点","authors":"Y. Ersoy, Ali Tehci","doi":"10.37190/ord230103","DOIUrl":null,"url":null,"abstract":"Adopting the relationship marketing approach in health institutions and evaluating the weights of its dimensions will benefit the effectiveness of marketing strategies. This study aimed to determine the critical levels of relationship marketing orientation components in private health institutions using the analytical hierarchy process (AHP). In the study, relationship marketing orientation was evaluated according to six criteria in line with the opinions of five experts for employees and 20 people who previously benefited from health services for their customers. As a result, the criterion with the highest priority value was communication with 0.259, and the best health company A. Furthermore, the AHP method results were compared with TOPSIS, EDAS, and CODAS methods. In addition, the Spearman Correlation method was used to determine the correlation between the results.","PeriodicalId":43244,"journal":{"name":"Operations Research and Decisions","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Relationship marketing orientation in healthcare organisations with the AHP. Internal and external customer perspective\",\"authors\":\"Y. Ersoy, Ali Tehci\",\"doi\":\"10.37190/ord230103\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Adopting the relationship marketing approach in health institutions and evaluating the weights of its dimensions will benefit the effectiveness of marketing strategies. This study aimed to determine the critical levels of relationship marketing orientation components in private health institutions using the analytical hierarchy process (AHP). In the study, relationship marketing orientation was evaluated according to six criteria in line with the opinions of five experts for employees and 20 people who previously benefited from health services for their customers. As a result, the criterion with the highest priority value was communication with 0.259, and the best health company A. Furthermore, the AHP method results were compared with TOPSIS, EDAS, and CODAS methods. In addition, the Spearman Correlation method was used to determine the correlation between the results.\",\"PeriodicalId\":43244,\"journal\":{\"name\":\"Operations Research and Decisions\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Operations Research and Decisions\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37190/ord230103\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"OPERATIONS RESEARCH & MANAGEMENT SCIENCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Operations Research and Decisions","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37190/ord230103","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"OPERATIONS RESEARCH & MANAGEMENT SCIENCE","Score":null,"Total":0}
引用次数: 0

摘要

在卫生机构中采用关系营销方法并评价其各维度的权重,有利于营销策略的有效性。本研究旨在运用层次分析法(AHP)确定民营医疗机构关系营销导向成分的临界水平。在这项研究中,关系营销导向根据6项标准进行评估,这些标准与5名员工专家和20名曾经受益于为客户提供健康服务的人的意见一致。结果表明,优先级值最高的标准是沟通(0.259),最佳健康公司a。并将AHP方法结果与TOPSIS、EDAS和CODAS方法进行比较。此外,采用Spearman相关法确定结果之间的相关性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Relationship marketing orientation in healthcare organisations with the AHP. Internal and external customer perspective
Adopting the relationship marketing approach in health institutions and evaluating the weights of its dimensions will benefit the effectiveness of marketing strategies. This study aimed to determine the critical levels of relationship marketing orientation components in private health institutions using the analytical hierarchy process (AHP). In the study, relationship marketing orientation was evaluated according to six criteria in line with the opinions of five experts for employees and 20 people who previously benefited from health services for their customers. As a result, the criterion with the highest priority value was communication with 0.259, and the best health company A. Furthermore, the AHP method results were compared with TOPSIS, EDAS, and CODAS methods. In addition, the Spearman Correlation method was used to determine the correlation between the results.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Operations Research and Decisions
Operations Research and Decisions OPERATIONS RESEARCH & MANAGEMENT SCIENCE-
CiteScore
1.00
自引率
25.00%
发文量
16
审稿时长
15 weeks
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信