AHP在医疗保健组织中的关系营销导向。内部和外部客户的观点

IF 0.7 Q4 OPERATIONS RESEARCH & MANAGEMENT SCIENCE
Y. Ersoy, Ali Tehci
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引用次数: 0

摘要

在卫生机构中采用关系营销方法并评价其各维度的权重,有利于营销策略的有效性。本研究旨在运用层次分析法(AHP)确定民营医疗机构关系营销导向成分的临界水平。在这项研究中,关系营销导向根据6项标准进行评估,这些标准与5名员工专家和20名曾经受益于为客户提供健康服务的人的意见一致。结果表明,优先级值最高的标准是沟通(0.259),最佳健康公司a。并将AHP方法结果与TOPSIS、EDAS和CODAS方法进行比较。此外,采用Spearman相关法确定结果之间的相关性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Relationship marketing orientation in healthcare organisations with the AHP. Internal and external customer perspective
Adopting the relationship marketing approach in health institutions and evaluating the weights of its dimensions will benefit the effectiveness of marketing strategies. This study aimed to determine the critical levels of relationship marketing orientation components in private health institutions using the analytical hierarchy process (AHP). In the study, relationship marketing orientation was evaluated according to six criteria in line with the opinions of five experts for employees and 20 people who previously benefited from health services for their customers. As a result, the criterion with the highest priority value was communication with 0.259, and the best health company A. Furthermore, the AHP method results were compared with TOPSIS, EDAS, and CODAS methods. In addition, the Spearman Correlation method was used to determine the correlation between the results.
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来源期刊
Operations Research and Decisions
Operations Research and Decisions OPERATIONS RESEARCH & MANAGEMENT SCIENCE-
CiteScore
1.00
自引率
25.00%
发文量
16
审稿时长
15 weeks
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