邮轮行程:行程对邮轮定价影响的研究

IF 0.5 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM

TOURISM CULTURE & COMMUNICATION Pub Date : 2022-01-01 DOI:10.3727/109830422x16420405391934

Scott Lee, Collin D. Ramdeen, Michael Collins

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引用次数: 0

摘要

本研究调查邮轮客舱价格，以确定邮轮行程是否对客舱价格有显著影响。该研究分析了从北美港口出发和返回的游轮航行的定价数据。我们将邮轮价格降低为所有航次的每日价格，并使用线性回归分析来调查邮轮行程是否对邮轮定价有显著影响。对数据进行线性回归分析发现，游轮航线对游轮客舱价格有显著影响，回归模型解释了游轮客舱价格差异的显著比例(31%)。在被调查的航线中，夏威夷和阿拉斯加的日均邮轮价格最高。墨西哥西海岸和加勒比海西部的邮轮行程在被调查的邮轮行程中平均邮轮日价格最低。北部航线(阿拉斯加、加拿大/新英格兰、百慕大)的平均邮轮日价格高于南部航线(加勒比、巴哈马、古巴、墨西哥)。迄今为止，学术研究尚未探讨邮轮航线对邮轮定价的影响。本研究对更好地理解不同邮轮行程对邮轮定价的影响具有重要意义。

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CRUISE SHIP ITINERARIES: AN INVESTIGATION OF THE EFFECT OF ITINERARY ON CRUISE PRICING

This study investigated cruise ship stateroom pricing to determine if cruise ship itinerary has a significant effect on stateroom pricing. The study analyzed pricing data for cruise ship voyages originating and returning to a North American port. Cruise prices were reduced to a price per day for all voyages and linear regression analysis was used to investigate if cruise ship itinerary had a significant effect on cruise ship pricing. A linear regression analysis of the data revealed that cruise ship itineraries have a significant effect on cruise ship stateroom pricing, and the regression model explained a significant proportion (31%) of the variance in cruise ship stateroom pricing. Hawaii and Alaska cruise itineraries reported the highest mean cruise price per day among the itineraries investigated. West Coast Mexico and Western Caribbean cruise itineraries reported the lowest mean cruise price per cruise day among the itineraries investigated. Northern itineraries (Alaska, Canada/New England, Bermuda) reported a higher mean cruise price per cruise day than do the cruise itineraries further south (Caribbean, Bahamas, Cuba, Mexico). To date, the effect of cruise line itinerary on cruise pricing has not been explored in academic research. This study has strong implications for better understanding of the effect of different cruise itineraries on cruise line pricing.

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来源期刊

TOURISM CULTURE & COMMUNICATION HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.20

自引率

16.70%

发文量

期刊介绍： Tourism, Culture & Communication is the longest established international refereed journal that is dedicated to the cultural dimensions of tourism. The editors adopt a purposefully broad scope that welcomes readers and contributors from diverse disciplines and who are receptive in a wide variety of research methods. While potential cultural issues and identities are unlimited, there is a requirement that their consideration should relate to the tourism and hospitality domain. Tourism, Culture & Communication provides readers with multidisciplinary perspectives that consider topics and fields extending beyond national and indigenous cultures as they are traditionally understood and recognized. Coverage may extend to issues such as cultural dimensions of the United Nations’ Sustainable Development Goals (SDGs), gender and tourism, managing tourists with disabilities, sport tourism, or age-specific tourism. Contributions that draw upon the communications literature to explain the tourism phenomenon are also particularly welcome. Beyond the focus on culture and communications, the editors recognize the important interrelationships with economies, society, politics, and the environment. The journal publishes high-quality research and applies a double-blind refereeing process. Tourism, Culture & Communication consists of main articles, major thematic reviews, position papers on theory and practice, and substantive case studies. A reports section covers specific initiatives and projects, “hot topics,” work-in-progress, and critical reviews.