Exploring Current Viewing Context for TV Contents Recommendation

Due to the diversity of alternative programs to watch and the change of viewers' contexts, real-time prediction of viewers' preferences in certain circumstances becomes increasingly hard. However, most existing TV recommender systems used only current time and location in a heuristic way and ignore other contextual information on which viewers' preferences may depend. This paper proposes a probabilistic approach that incorporates contextual information in order to predict the relevance of TV contents. We consider several viewer's current context elements and integrate them into a probabilistic model. We conduct a comprehensive effectiveness evaluation on a real dataset crawled from Pinhole platform. Experimental results demonstrate that our model outperforms the other context-aware models.