Explore to Learn

Explorative information systems behaviors are the ways in which individuals actively revise their usage and discover creative means of applying the system, extending the potentials of the system, and enhancing task performance. This study has developed a specific concept of explorative system behavior-explorative information technology (IT) learning-to describe users' post-training learning behavior-novel use. Adapting a herding lens, we study the individual and team-level triggers of explorative learning cognitions. The study tests the proposed cross-level model and collects data from 225 individuals who are divided into 51 teams. The results indicate that individuals tend to innovatively use a system through developed exploration cognitions in team settings as a response to examined herd behavior triggers. The study uncovered that members of cohesive teams and learners with high uncertainty perceptions are more likely to imitate the observed explorative learning behaviors of their peers and reproduce such behaviors in the long term.