负面广告在2002年津巴布韦总统竞选中的说服策略

Zambezia Pub Date : 2010-08-27 DOI:10.4314/ZJH.V32I1.58613

J. Kangira

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引用次数: 5

摘要

这篇论文首次发表于2004年6月6日至11日在开普敦大学修辞学研究中心举行的题为“关于非洲雅典:修辞学与民主”的国际会议上。当时举行这次会议是为了庆祝南非民主10周年。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Negative advertising as a strategy of persuasion in the 2002 presidential election campaign in Zimbabwe

This paper was first presented at an international conference dubbed About An African Athens: Rhetoric And Democracy that was held at the Centre for Rhetoric Studies, University of Cape Town from 6 to 11 June 2004. The conference was held to celebrate 10 years of democracy in South Africa at that time.

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Zambezia

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