Cultural Factors and Study Destinations of International Students

In this paper, we examine the role of cultural factors in attracting international students using data of 102 countries and regions from 2000 to 2015. Our results show that the export of cultural products is conducive to the increase in international students. International students choose to study in developing countries with an official language and religious beliefs that are different from their home country, but tend to choose developed countries with a common language. We also analyze the features of inbound and outbound international students specific to China. Our study indicates that “soft power,” such as a unique culture, common values and migration networks, is important for attracting foreign students.