{"title":"QORDH产品营销策略分析,在KSPS BMT-UGT SIDOGIRI海岸锚的战略分析","authors":"Budi Sufyanto","doi":"10.35316/idarah.2020.v1i2.86-106","DOIUrl":null,"url":null,"abstract":"BMT (baitul mal wat tamwil) is a microfinance institution that operates on the basis of Islamic law principles and its activities do not charge interest or pay interest to customers. Rewards received by BMT and paid to customers depend on the agreement between the customer and the BMT. The agreement contained in BMT-UGT Sidogiri Capem Jangkar must comply with Islamic law, both terms and conditions of the contract that must be fulfilled. Based on the results of research and discussion, it is known that: first BMT-UGT Sidogiri Capem Jangkar in marketing products through several forms of promotional strategies, namely; Service promotion strategy, sales promotion, publicity promotion and advertising promotion. The two impacts felt by customers in the application of qordh product marketing had a very positive impact, namely; customers feel very benefited, there is no element of pressure from the BMT cooperative, it can encourage customer loyalty, provide a good basis for repeat purchases, customers feel helped, create a harmonious relationship between the company and customers.","PeriodicalId":32950,"journal":{"name":"AlIdarah Jurnal Manajemen dan Administrasi Islam","volume":"29 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2020-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"ANALISIS STRATEGI PEMASARAN PRODUK QORDH DALAM MENINGKATKAN EKONOMI MASYARAKAT DI KSPS BMT-UGT SIDOGIRI CAPEM JANGKAR SITUBONDO\",\"authors\":\"Budi Sufyanto\",\"doi\":\"10.35316/idarah.2020.v1i2.86-106\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"BMT (baitul mal wat tamwil) is a microfinance institution that operates on the basis of Islamic law principles and its activities do not charge interest or pay interest to customers. Rewards received by BMT and paid to customers depend on the agreement between the customer and the BMT. The agreement contained in BMT-UGT Sidogiri Capem Jangkar must comply with Islamic law, both terms and conditions of the contract that must be fulfilled. Based on the results of research and discussion, it is known that: first BMT-UGT Sidogiri Capem Jangkar in marketing products through several forms of promotional strategies, namely; Service promotion strategy, sales promotion, publicity promotion and advertising promotion. The two impacts felt by customers in the application of qordh product marketing had a very positive impact, namely; customers feel very benefited, there is no element of pressure from the BMT cooperative, it can encourage customer loyalty, provide a good basis for repeat purchases, customers feel helped, create a harmonious relationship between the company and customers.\",\"PeriodicalId\":32950,\"journal\":{\"name\":\"AlIdarah Jurnal Manajemen dan Administrasi Islam\",\"volume\":\"29 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-08-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"AlIdarah Jurnal Manajemen dan Administrasi Islam\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.35316/idarah.2020.v1i2.86-106\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"AlIdarah Jurnal Manajemen dan Administrasi Islam","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35316/idarah.2020.v1i2.86-106","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
BMT (baitul mal wat tamwil)是一家基于伊斯兰教法原则运作的小额信贷机构,其活动不收取利息或向客户支付利息。BMT收到的奖励和支付给客户的奖励取决于客户和BMT之间的协议。BMT-UGT Sidogiri Capem Jangkar中包含的协议必须符合伊斯兰法律,必须履行合同的条款和条件。根据研究和讨论的结果,可知:首先BMT-UGT Sidogiri Capem jankar在营销产品时通过几种形式的促销策略,即;服务推广策略、销售推广、宣传推广、广告推广。顾客在qordh产品营销应用中感受到的两个影响产生了非常积极的影响,即;客户感到非常受益,没有来自BMT合作的压力因素,它可以鼓励客户的忠诚度,为重复购买提供良好的基础,客户感到得到了帮助,创造了公司与客户之间和谐的关系。
ANALISIS STRATEGI PEMASARAN PRODUK QORDH DALAM MENINGKATKAN EKONOMI MASYARAKAT DI KSPS BMT-UGT SIDOGIRI CAPEM JANGKAR SITUBONDO
BMT (baitul mal wat tamwil) is a microfinance institution that operates on the basis of Islamic law principles and its activities do not charge interest or pay interest to customers. Rewards received by BMT and paid to customers depend on the agreement between the customer and the BMT. The agreement contained in BMT-UGT Sidogiri Capem Jangkar must comply with Islamic law, both terms and conditions of the contract that must be fulfilled. Based on the results of research and discussion, it is known that: first BMT-UGT Sidogiri Capem Jangkar in marketing products through several forms of promotional strategies, namely; Service promotion strategy, sales promotion, publicity promotion and advertising promotion. The two impacts felt by customers in the application of qordh product marketing had a very positive impact, namely; customers feel very benefited, there is no element of pressure from the BMT cooperative, it can encourage customer loyalty, provide a good basis for repeat purchases, customers feel helped, create a harmonious relationship between the company and customers.