Evaluating demand management aspects of urban water policy—A field survey in the city of Thessaloniki, Greece

The objective of the paper is to investigate the attitudes and preferences of the residential water users of the city of Thessaloniki, in order to evaluate the demand management aspects of the urban water policy. A field survey has been conducted in the city of Thessaloniki and investigated among others the reliability of the utility’s services and infrastructure, the acceptability of various water demand options, the willingness to pay of the consumers and the level of public awareness. Straightforward comparisons with the results of a similar survey five years ago help extract useful remarks and conclusions concerning the shift of the urban water policy towards integrated and therefore more sustainable directions.