Religion and New Media: A Uses and Gratifications Approach

ABSTRACT This research examines specific relationships between new media and religion. While prior research has focused on the question of whether a relationship exists, we explore technology usage as a predictor of specific religious behavior. Using a sample (N = 423) comprising a cross-section of religious and cultural backgrounds, results indicate that attitudes toward technology and use of social media contribute to how people view religion as a mechanism for meeting needs. Applying uses and gratifications theory in a unique way, three needs related to religion emerged: religion as a means of passing time, religion as a mode of meeting self needs, and religion as a catalyst for learning. We discuss implications of our findings.