Randomization done right

Randomization is essential for success with planned experimentation (DOE) to protect factor effects against bias by lurking variables. For example, consider the 8-run, two-level factorial design shown in Table 1. It lays out the low ( ) and high (+) coded levels of each factor in standard, not random, order. Notice that factor C changes level only once throughout the experiment—first being set at the low (minus) level for four runs, followed by the remaining four runs set at the high (plus) level. Now, let’s say that the humidity in the room increases throughout the day—affecting the measured response. Since the DOE runs are not randomized, the change in humidity biases the calculated effect of the nonrandomized factor C. Therefore, the effect of factor C includes the humidity change – it is no longer purely due to the change from low to high. This will cause analysis problems!