当今广告中的原型

Q3 Arts and Humanities

Anastasis Pub Date : 2021-05-29 DOI:10.35218/armca.2021.1.12

Aida Ioana Furnica Slusaru

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引用次数: 0

摘要

本文探讨了古代神话和神话人物在当代广告中作为一种与消费者沟通的手段。我们以解释学和分析的方式，通过心理学和符号学理论，对最常出现的主题进行分类和分析:神话时间;美丽永葆青春;成功与权力;田园诗般的环境，寻找失落的天堂。基于普遍的原型，我们看到广告是如何成为一个优秀的工具，有效地达到接收者的潜意识，并作为一个煽动消费。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Archetypes in Today’s Advertising

This paper explores ancient myth and mythological figures in contemporary advertising as a means of communication with consumers. In a hermeneutical and analytical way, through psychologic and semiotic theories, we classify and analyze the most recurrent themes: mythical time; beauty and eternal youth; success and power; idyllic environment, the search for the lost paradise. Based on universal archetypes, we see how advertising becomes an excellent vehicle to effectively reach the receiver’s subconscious and act as an inciter to consumption.

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来源期刊

Anastasis Arts and Humanities-Visual Arts and Performing Arts

CiteScore

0.20

自引率

0.00%

发文量

审稿时长

15 weeks