不断变化的尼日利亚营销环境:对消费者行为、政府角色和批评的评估

Q4 Economics, Econometrics and Finance
Bello Ayuba
{"title":"不断变化的尼日利亚营销环境:对消费者行为、政府角色和批评的评估","authors":"Bello Ayuba","doi":"10.1142/s2737566821500080","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to examine how the changing Nigerian marketing environment affects consumer behavior with emphasis on the role of government and the criticisms that follow. A total of 323 questionnaires were distributed to the respondents cutting across consumers of various categories of products in the Nigerian manufacturing sector including employees and government officials of business regulatory agencies in the 36 States of the six geo-political zones of the Nigerian Federation including Abuja, the Federal Capital Territory. The study adopted simple random sampling technique to select the sample of the study. The study was analyzed using descriptive statistics, Chi-square and multiple linear regression analysis and qualitative descriptive method to help in achieving the research objectives. The study revealed that changes brought about by the environment are caused by several macro-environmental factors such as economic, technological, socio-cultural, legal/political and international factors which have significant effect on consumers’ buying characteristics (social, cultural, personal and psychological) which subsequently affect consumers’ satisfaction and purchase decision. Economic and legal/political variables were found to exhibit the most significant impact while the technological variable exhibits the least impact.","PeriodicalId":39482,"journal":{"name":"Journal of Business Valuation and Economic Loss Analysis","volume":"11 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"THE CHANGING NIGERIAN MARKETING ENVIRONMENT: AN ASSESSMENT OF CONSUMER BEHAVIOR, GOVERNMENT ROLE AND CRITICISMS\",\"authors\":\"Bello Ayuba\",\"doi\":\"10.1142/s2737566821500080\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study is to examine how the changing Nigerian marketing environment affects consumer behavior with emphasis on the role of government and the criticisms that follow. A total of 323 questionnaires were distributed to the respondents cutting across consumers of various categories of products in the Nigerian manufacturing sector including employees and government officials of business regulatory agencies in the 36 States of the six geo-political zones of the Nigerian Federation including Abuja, the Federal Capital Territory. The study adopted simple random sampling technique to select the sample of the study. The study was analyzed using descriptive statistics, Chi-square and multiple linear regression analysis and qualitative descriptive method to help in achieving the research objectives. The study revealed that changes brought about by the environment are caused by several macro-environmental factors such as economic, technological, socio-cultural, legal/political and international factors which have significant effect on consumers’ buying characteristics (social, cultural, personal and psychological) which subsequently affect consumers’ satisfaction and purchase decision. Economic and legal/political variables were found to exhibit the most significant impact while the technological variable exhibits the least impact.\",\"PeriodicalId\":39482,\"journal\":{\"name\":\"Journal of Business Valuation and Economic Loss Analysis\",\"volume\":\"11 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Business Valuation and Economic Loss Analysis\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1142/s2737566821500080\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Economics, Econometrics and Finance\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Business Valuation and Economic Loss Analysis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1142/s2737566821500080","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Economics, Econometrics and Finance","Score":null,"Total":0}
引用次数: 0

摘要

本研究的目的是研究如何不断变化的尼日利亚营销环境影响消费者的行为,强调政府的作用和随之而来的批评。总共向受访者分发了323份调查问卷,涉及尼日利亚制造业各类产品的消费者,包括尼日利亚联邦六个地缘政治区36个州(包括联邦首都地区阿布贾)的商业监管机构的雇员和政府官员。本研究采用简单随机抽样技术选择研究样本。本研究采用描述性统计、卡方和多元线性回归分析以及定性描述方法进行分析,以帮助实现研究目标。研究表明,环境带来的变化是由经济、技术、社会文化、法律/政治和国际等几个宏观环境因素引起的,这些因素对消费者的购买特征(社会、文化、个人和心理)产生重大影响,进而影响消费者的满意度和购买决策。经济和法律/政治变量显示出最显著的影响,而技术变量显示出最小的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
THE CHANGING NIGERIAN MARKETING ENVIRONMENT: AN ASSESSMENT OF CONSUMER BEHAVIOR, GOVERNMENT ROLE AND CRITICISMS
The purpose of this study is to examine how the changing Nigerian marketing environment affects consumer behavior with emphasis on the role of government and the criticisms that follow. A total of 323 questionnaires were distributed to the respondents cutting across consumers of various categories of products in the Nigerian manufacturing sector including employees and government officials of business regulatory agencies in the 36 States of the six geo-political zones of the Nigerian Federation including Abuja, the Federal Capital Territory. The study adopted simple random sampling technique to select the sample of the study. The study was analyzed using descriptive statistics, Chi-square and multiple linear regression analysis and qualitative descriptive method to help in achieving the research objectives. The study revealed that changes brought about by the environment are caused by several macro-environmental factors such as economic, technological, socio-cultural, legal/political and international factors which have significant effect on consumers’ buying characteristics (social, cultural, personal and psychological) which subsequently affect consumers’ satisfaction and purchase decision. Economic and legal/political variables were found to exhibit the most significant impact while the technological variable exhibits the least impact.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Journal of Business Valuation and Economic Loss Analysis
Journal of Business Valuation and Economic Loss Analysis Economics, Econometrics and Finance-Finance
CiteScore
0.40
自引率
0.00%
发文量
3
期刊介绍: The Journal of Business Valuation and Economic Loss Analysis (JBVELA) is a refereed academic journal that publishes continuously throughout the year and is co-edited by Bradley Ewing and James Hoffman. The mission of the Journal of Business Valuation and Economic Loss Analysis is to improve the practice of business valuation, economic loss analysis, and risk management by helping to inform academics, practitioners, and attorneys about theoretical and practical developments in these fields.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信