迈向绿色未来之路:培育绿色供应链、绿色营销和环境可持续性

IF 16.4 1区 化学 Q1 CHEMISTRY, MULTIDISCIPLINARY
M. Khan, N. Khan, M. Tufail, Liaqat Ali
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引用次数: 0

摘要

. 背景:本研究在探讨制度压力和绿色营销在实现环境可持续性中的作用的同时,对绿色供应链做出了贡献。方法:采用结构方程模型,结合配额抽样,对巴基斯坦256家制造企业的数据进行定量二元数据分析。结果:制度压力对绿色供应链的影响显著。结果表明,绿色营销在绿色供应链与顾客绿色购买意愿之间起着显著的调节作用。最后,绿色供应链实践与环境可持续性密切相关。结论:这是一项新颖的研究,有助于绿色供应链的所有维度整合在一个混合模型中。本研究将计划行为理论与制度理论相结合,提供了扎实的理论见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Path towards a Greener Future: Fostering green supply chain, green marketing and environmental sustainability
. Background: This study contributes to the green supply chain while examining the role of institutional pressure and green marketing to achieve environmental sustainability. Methods: Data from 256 manufacturing firms in Pakistan was analyzed through a quantitative dyadic data analysis using Structural Equation Modeling by incorporating quota sampling. Results: The finding revealed that institutional pressures are significantly associated with the green supply chain. The results indicated that green marketing acts as a significant moderator between the green supply chain and customer green purchase intention. Finally, green supply chain practices are significantly associated with environmental sustainability. Conclusions: This is a novel study that contributed to a green supply chain that integrates all dimensions of the green supply chain in one hybrid model. This study has contributed solid theoretical insights by integrating the theory of planned behavior and institutional theory .
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来源期刊
Accounts of Chemical Research
Accounts of Chemical Research 化学-化学综合
CiteScore
31.40
自引率
1.10%
发文量
312
审稿时长
2 months
期刊介绍: Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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