知识经济下经济素养与消费者偏好的关系研究

IF 0.5 Q4 EDUCATION & EDUCATIONAL RESEARCH

Journal of Research in Education Sciences Pub Date : 2014-07-01 DOI:10.15527/EJRE.201426245

N. Mercan, Vasfi Kahya, Bayram Alamur, Havran Myo

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引用次数: 5

摘要

了解市场营销，以客户为中心，需要更好地了解企业的消费趋势和潜在客户的习惯。时间、家庭、品牌偏好、产品多样性、网络使用、广告、颜色、时尚、年龄、性别、教育程度等因素都可以有效影响消费者的偏好和顾客的偏好。经济素养分析不同选择的修正，识别成本和利润，在解释和解决经济问题的经济形势变化的结果，这在某种意义上提供了更有意识的消费者。在这篇文章中，我们将研究经济素养和消费者偏好之间的关系。的样本

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A Research Regarding to the Relationship between Economic Literacy and Consumer Preferences in Knowledge Economy

Understanding of marketing, focused on customers, is required to study of understanding the tendency of consumption and the habits of potential customers in businesses better. Factors such as time, family, brand preferences, product diversity, using of internet, advertising, colors, fashion, age, gender, education can be effective in the preferences of consumption and the customers. Economic literacy analyses the revision of different options, identifications the costs and profits, the results of changes in economicsituations in interpretation and resolution of economic problems this provides to bemore consciousconsumer in a sense. In this notice,the relationships betweeneconomicliteracy and consumer preferences will be researched. The sample of

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来源期刊

Journal of Research in Education Sciences EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

0.90

自引率

66.70%

发文量

审稿时长

12 weeks

期刊介绍： Journal of Research in Education Sciences is published by National Taiwan Normal University. The mission of this Journal is to publish original research papers in the domain of education (principles of instruction, learning, and assessment; educational administration and strategy; learning courses ; science and technology education). All papers that present educational concepts and results of research and development obtained through empirical research methods, such as methods of quantitative research, qualitative research, or a combination of both, are solicited by this journal.