{"title":"电子满意度和电子忠诚","authors":"KushwahaGyaneshwar Singh, KaushalMukesh","doi":"10.4018/978-1-5225-9282-2.ch006","DOIUrl":null,"url":null,"abstract":"The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and service quality on consumer's e-satisfaction and e-loyalty comparatively. It is...","PeriodicalId":42858,"journal":{"name":"International Journal of Online Marketing","volume":"88 1","pages":""},"PeriodicalIF":1.1000,"publicationDate":"2016-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":"{\"title\":\"E-Satisfaction and E-Loyalty\",\"authors\":\"KushwahaGyaneshwar Singh, KaushalMukesh\",\"doi\":\"10.4018/978-1-5225-9282-2.ch006\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and service quality on consumer's e-satisfaction and e-loyalty comparatively. It is...\",\"PeriodicalId\":42858,\"journal\":{\"name\":\"International Journal of Online Marketing\",\"volume\":\"88 1\",\"pages\":\"\"},\"PeriodicalIF\":1.1000,\"publicationDate\":\"2016-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"7\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Online Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/978-1-5225-9282-2.ch006\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Online Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-5225-9282-2.ch006","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and service quality on consumer's e-satisfaction and e-loyalty comparatively. It is...
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