An Integrative Model of Clients' Decision to Adopt an Application Service Provider

Application Services Providers (ASPs) exploit the economics of delivering commercial off-the-shelf software over the Interne to many dispersed users. This proposed study intends to develop an integrative model for ASP adoption decisions, which includes economic, strategic and social factors. This model will examine the individual effect of these factors and their interactions. The study will include both qualitative and quantitative techniques by employing case studies and a survey to empirically test the model. It will provide a valuable framework for understanding customers’ ASP adoption decisions and help ASPs to reevaluate their marketing and application strategies.