Raising the stakes of communication: Evidence for increased gesture production as predicted by the GSA framework

Theorists of language have argued that co-speech hand gestures are an intentional part of social communication. The present study provides evidence for these claims by showing that speakers adjust their gesture use according to their perceived relevance to the audience. Participants were asked to read about items that were and were not useful in a wilderness survival scenario, under the pretense that they would then explain (on camera) what they learned to one of two different audiences. For one audience (a group of college students in a dormitory orientation activity), the stakes of successful communication were low; for the other audience (a group of students preparing for a rugged camping trip in the mountains), the stakes were high. In their explanations to the camera, participants in the high stakes condition produced three times as many representational gestures, and spent three times as much time gesturing, than participants in the low stakes condition. This study extends previous research by showing that the anticipated consequences of one’s communication—namely, the degree to which information may be useful to an intended recipient—influences speakers’ use of gesture.