印度大型IT品牌在社交媒体上的存在:一项实证研究

Ramulu Bhukya
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引用次数: 0

摘要

社交媒体已经席卷全球,并迅速成为一种必不可少的网络和品牌建设工具。无论其业务规模和性质如何,世界上大多数品牌都能够根据客户的需求在社交媒体上出现。本文探讨了社交媒体存在的概念,并分析了印度信息技术品牌的社交媒体指标,即Wipro, Infosys, TCS(塔塔咨询服务)和HCL(印度斯坦计算机有限公司)。根据来自各自品牌官方社交媒体网站的数据,并以5分的简单量表进行分析后,HCL和Infosys在社交媒体上的表现非常出色,得分为3.75分,在7个社交媒体渠道上都有表现。Wipro得分为1.75分,在5个社交媒体渠道上出现,领先于得分为1.25分,在6个社交媒体渠道上出现的TCS。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Presence of Indian big IT brands on social media: An empirical study
Social media has taken the world by storm and has quickly become an essential networking and Brand building tool. Irrespective of their size and nature of business, most of the Brands across the world have been able to some sort of social media presence as demanded by their customers. This paper explores the concept of social media presence and analyzes the social media metrics of Indian Information Technology Brands viz. Wipro, Infosys, TCS (Tata Consulting Services) and HCL(Hindustan Computer Limited). Based up on the data sourced from respective brands’ official social media websites and after analyzed on a 5-point simple scale, HCL and Infosys have a remarkable social media presence with scoring 3.75 points and making presence on 7 social media channels each. Wipro with 1.75 points, making presence on 5 social media channels stands ahead of TCS which scores 1.25, making presence on 6 social media channels.
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