Social Work and Digital Activism: Sorority, Intersectionality, Homophily and Polarisation in #MeToo

Introduction. Social Work is currently facing the significant challenge of dealing with social networking sites – which have become a parallel universe of socialisation – in which ever-increasing digital activism is taking place. The #MeToo movement stands out as a global benchmark. It has established itself as a digital-global feminist movement, fighting harassment and the abuse of women. Methodology. Adopting a social work perspective, a longitudinal analysis was performed of the #MeToo movement on Twitter between 2018-2019 based on social network analysis and netnography, in conjunction with specific algorithms. Results. The results showed significant patterns of sorority, homophily and affective polarisation through the echo chambers and filter bubbles that were identified in the detected Twitter communities. Furthermore, these online communities reflected real offline characteristics (geographical location, affinities, similarities). Discussion and conclusions. The #MeToo movement’s global effect and durability has led to a new understanding of social movements in the digital era. Social workers must not be blind to the exciting digital opportunities arising from digitalisation. They must combat homophily and the polarisation of global society on social networking sites, promoting values oriented towards tolerance of diversity. Practitioners must show awareness and intervene proactively in global digital spheres to understand, reflect and promote social justice, equality of rights and the empowerment of disadvantaged, vulnerable and oppressed people.