Shame on me: the individual whitewash of a social stigma underpinned by language ideologies

Abstract Language ideologies are a powerful way of perpetuating inequalities, as peripheralized speakers who have internalized the lack of legitimacy attributed to them often end up reproducing censure rather than resisting it. Foregrounding the affective dimension, this paper explores the role of shame as a fulcrum articulating the individual with the collective in the perpetuation of linguistic stigma. To do so, it presents excerpts of autobiographies written by university students that reveal the impact of language idealization on the subjectivities of those who, by deviating from the norm, forge subaltern identities. As victims of language shaming are often unaware that their suffering is due to ideologies, but instead blame it on personal failings, rather than challenge the linguistic vigilantes who harass them, they silence themselves. The paper discusses how the inherently social nature of the construction of otherness and stigma is obscured by the individuality of shame and presents an educational intervention with which to scaffold students to overcome language shame.