Club Mediterranée's growth and policies

The Club Mediterranée has grown in 31 years from modest and improbable origins to be France's largest hotel chain ranking number 13 worldwide. Its profitability is sound, it has ample financial resources, and its view of the market is global. It is the only non-American tourist organisation to have made significant incursions into the North American market, and it sees much of its future both there and in the Far East. The Group has some of France's most powerful financial institutions among its shareholders and board members, and is led by an individualistic entrepreneur. The Group's strengths and philosophy are examined, the nature of its operation described, and its strategy for the future outlined.