网红影响下跨境电商的供需对接联合决策

IF 3 4区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Xinman Lu, Yijing Xie, Boxin Zhang, Kai Li
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引用次数: 5

摘要

跨境电子商务(CBEC)在全球蓬勃发展的今天,也存在着许多阻碍市场发展的障碍,如假冒伪劣商品,运输时间不可靠和过长等。网红的出现给CBEC带来了新的活力,他们在品牌商和消费者之间架起了一座信任的桥梁。同时,网红参与的CBEC供应链更加复杂,需要整合。本研究提出了b2c (business-to-business-to-consumer, B2B2C)供需对接的商业模式,以及相应的四种激励机制(优质产品激励、网红营销激励、股权分享激励和合作投票机制)来实现CBEC供应链垂直整合。我们的分析表明,CBEC平台佣金比例越高,质量提升水平和需求越低,销售价格和消费者体验水平越高。我们还发现,联合决策实际上实现了分散决策的帕累托改进。同时,引入合作投票机制,保证了共同决策中参与者的利益诉求得到公平表达,实现各方共赢。本研究为网红在商务英语中的重要作用提供了充分的依据。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Supply–Demand Docking Joint Decision of Cross-border E-commerce under the Influence of Internet Celebrity
ABSTRACT While cross-border e-commerce (CBEC) is booming in the world today, there are many obstacles hindering the development of the market, such as fake commodities and inferior goods, unreliable and lengthy transit times, and so on. The emergence of Internet celebrity brings new vitality to CBEC, as they build a bridge of trust between brand merchants and consumers. At the same time, the more complex CBEC supply chain with Internet celebrity involved needs to be integrated. This study propose a business-to-business-to-consumer (B2B2C) supply–demand docking business model and accordingly four incentive mechanisms (namely high-quality production incentive, Internet celebrity marketing incentive, equity sharing incentive and cooperative voting mechanism) to achieve the CBEC supply chain vertical integration. Our analysis shows that a higher commission proportion of CBEC platform results in lower quality improvement level and demand, and higher sale price and consumer experience level. We also find that joint decision-making actually realizes Pareto improvement of decentralized decision-making. Moreover, the introduction of cooperative voting mechanism ensures the fair expression of the interest demands of participants in the joint decision, providing a win-win situation for all parties. This study provides a sufficient basis for the vital role of Internet celebrity in CBEC.
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来源期刊
Journal of Global Information Technology Management
Journal of Global Information Technology Management INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
4.10
自引率
10.00%
发文量
19
期刊介绍: The Journal of Global Information Technology Management (JGITM) is a refereed international journal that is supported by Global IT scholars from all over the world. JGITM publishes articles related to all aspects of the application of information technology for international business. The journal also considers a variety of methodological approaches and encourages manuscript submissions from authors all over the world, both from academia and industry. In addition, the journal will also include reviews of MIS books that have bearing on global aspects. Practitioner input will be specifically solicited from time-to-time in the form of invited columns or interviews. Besides quality work, at a minimum each submitted article should have the following three components: an MIS (Management Information Systems) topic, an international orientation (e.g., cross cultural studies or strong international implications), and evidence (e.g., survey data, case studies, secondary data, etc.). Articles in the Journal of Global Information Technology Management include, but are not limited to: -Cross-cultural IS studies -Frameworks/models for global information systems (GIS) -Development, evaluation and management of GIS -Information Resource Management -Electronic Commerce -Privacy & Security -Societal impacts of IT in developing countries -IT and Economic Development -IT Diffusion in developing countries -IT in Health Care -IT human resource issues -DSS/EIS/ES in international settings -Organizational and management structures for GIS -Transborder data flow issues -Supply Chain Management -Distributed global databases and networks -Cultural and societal impacts -Comparative studies of nations -Applications and case studies
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