EXPLORING THE PROBLEMS FACED BY PRACTITIONERS OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN YOGYAKARTA

The research purpose is to explore the obstacles which faced by business practitioners of MSMEs to develop business. It is a relativism research by digging information based on their experience perspective. The research informants are the business practitioners of MSMEs in Yogyakarta who under­stand the conditions, problems and directly in­volved in MSMEs management. The primary data is obta­in­ed by in depth interview and analyzed by narrative technique. The problems faced in run­ning the business are external factors such as situation and condi­ti­on, location, business permit, competition and business information and internal factors such as ma­na­gement of the business, the less skilled workers, product/ production and supplier control, marketing and capital.