CONTEMPORARY CHALLENGES IN THE ECONOMIC SOCIALIZATION OF STUDENT YOUTH

The article delves into the challenges associated with the economic socialization of young students in contemporary Ukrainian society. It asserts that the shift towards a new paradigm of economic development, accompanied by profound changes in belief systems, orientations, and mentalities, necessitates early involvement of children in economic activities. Primary economic education is deemed a vital factor in economic socialization as it significantly influences a child's attitudes towards material and spiritual values, contributing to the overall formation of their personality. In the present stage of societal reforms and development, it is crucial to foster a level of economic knowledge that enables students to comprehend economic interrelationships not only in theory but also in practical applications. Recognizing the importance of cultivating an economic culture within individuals and society, the article emphasizes the need for humanization and humanitarianization of education to facilitate comprehensive personal development. A key aspect of this process is increasing the number of hours dedicated to teaching social subjects, including economics. The article underscores the significance of economic education amidst global socio-political and economic transformations and its relevance in enabling successful socialization of individuals within the new economic realities of Ukrainian society. As part of the broader socialization process and the formation of economic culture, researchers and practitioners emphasize the preparation of students for entrepreneurial activities. Three levels of preparation for entrepreneurial engagement are identified, encompassing worldview, advanced training in economic disciplines, and the development of personal entrepreneurial qualities, such as mobility and adaptability in dynamic market conditions. The article highlights the critical issue of preparing students for advanced professional education, which can be accomplished through specialized training programs such as "Small business accounting manager" and "Small business manager with the basics of information technologies" (two years of study). To facilitate effective learning, a combination of lectures, workshops, seminars, discussions, and the simulation of diverse economic situations is recommended.