迈向新产品创意的发展:团队凝聚力对新产品创意的非对称效应

IF 3.6 4区管理学 Q2 BUSINESS

Journal of Business & Industrial Marketing Pub Date : 2015-07-13 DOI:10.1108/JBIM-02-2014-0042

Tanawat Hirunyawipada, A. Paswan, Charles Blankson

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引用次数: 17

摘要

目的-本文的目的是研究团队凝聚力和团队成员的关系资格对新产品创意创造力的不对称影响。设计/方法/方法-结构方程建模是对美国各高科技行业195名新产品开发从业人员收集的调查数据进行的。研究结果-研究表明，创造性和潜在成功的产品创意包括三个方面-对客户的有用性，对客户的新颖性和对公司的有用性(即提高公司新产品开发过程的效率和有效性)。通过关注新产品开发团队的关系方面，本研究表明，团队任务凝聚力在前因(团队成员的组织承诺和社会胜任力)和成功产品创意的三个结果维度(新颖性、对客户有用性和对公司有用性)之间起到中介作用。团队成员的实习……

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Toward the Development of New Product Ideas: Asymmetric Effects of Team Cohesion on New Product Ideation

Purpose – The purpose of this paper is to investigate asymmetric effects of team cohesion and team members’ relational qualification on the creativity of new product ideas. Design/methodology/approach – Structural equation modeling was conducted on survey data collected from 195 new product development practitioners in various US high-technology industries. Findings – The study suggests that creative and potentially successful product ideas include three dimensions – usefulness for customers, and novelty for customers and usefulness for the firms (i.e. enhancement efficiency and effectiveness of companies’ new product development process). By focusing on a relational aspect of new product development teams, the study shows that team task cohesion mediates the relationship between the antecedents (team members’ organizational commitment and social competency) and the three outcome dimensions of a successful product idea (novelty, usefulness to customers and usefulness to the firm). The team members’ interp...

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来源期刊

Journal of Business & Industrial Marketing BUSINESS-

CiteScore

6.60

自引率

25.80%

发文量

143

期刊介绍： The Journal of Business & Industrial Marketing (JBIM) publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization. It is a valuable source for academics, directors and executives of marketing, providing them with new, fresh insights which are applicable within real life settings. JBIM''s emphasis on insistence of proof is one of the cornerstones of its success and its reputation. Contributors to the journal must not only present new theories or ideas, but also back them up with research. In the process, many myths are exploded, philosophies reinvented and the scene set for topical debate on critical issues in B2B marketing. The B2B landscape evolves and so does the research that explores the emerging features and properties of B2B markets. From 2019 the journal hosts the IMP Forum that invites research advancing the boundaries of B2B marketing. Prior research has evidenced that interactivity and interdependences characterize interorganizational business relationships. The Forum aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing management, business development and for society at large. Coverage: -Competition and cooperation- Networks in business markets- Buyer behaviour – purchasing and supply management- Managing product offerings- New product development and innovation- Networks in business markets- Distribution and routes to market- Market and customer communication - Customer relationship management- Sales and key account management- Organizing for global markets -