工具美容消费者偏好研究

V. Demchenko, N. Tkachenko, N. Chervonenko, V. Demchenko
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引用次数: 1

摘要

不同年龄的患者对美容的高需求鼓励了消费者对器械美容程序的需求和疑问的研究。这项工作的目的是研究消费者对工具美容程序的偏好结构,并确定一组年轻人的偏好因素,以便在美容设施的工作中进一步使用,以形成其营销策略。材料和方法。研究采用了信息检索、综合、概括、形式化、提问等方法。本研究采用国内外科学家关于仪器程序、美容程序消费者特征形成的研究文章,以及消费者调查结果作为研究材料。消费者使用特别设计的在线问卷进行调查,受访者同意并遵守保密规定。202名仪器程序消费者参与了调查。受访者回答了11个问题,涉及他们对各种美容程序的态度、意识、信任和使用频率。仔细研究调查结果发现,在“青年”群体中,有一小部分是男性,这鼓励进一步研究男性群体的推理、偏好等。本研究能够研究消费者在器械美容程序中的偏好结构,并确定其在研究组中的优势因素。对于“年轻人”来说,最值得信赖的信息渠道是社交网络和与美容师的交流。所获得的结果计划在美容设施的工作中实施,以提高护理和服务质量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A study of preferences of instrumental cosmetology consumers
A high demand for cosmetology among patients of various ages encourages the study of consumers’ needs and queries regarding instrumental cosmetology procedures. Aim of the work was to study the structure of consumers’ preferences of instrumental cosmetology procedures and to determine the factors of preferences in a group of young people for further use in the work of cosmetology facilities for shaping their marketing strategy. Materials and methods. Methods of information retrieval, synthesis, generalization, formalization, and questioning were used in the study. Research articles by domestic and foreign scientists regarding the instrumental procedures, the formation of consumer characteristic of cosmetology procedures, and the results of a consumer survey were used as the material for the study. Results. The consumers were surveyed using a specially designed online questionnaire, with the respondents’ consent and confidentiality compliance. 202 consumers of instrumental procedures took part in the survey. Respondents answered 11 questions regarding their attitude, awareness, trust and frequency of using various cosmetology procedures. A careful examination of the survey results revealed that in the “youth” group, a small part of the segment belongs to men, which encourages further research on reasoning, preferences, etc. of the male segment. Conclusions. The research enabled to study the structure of the consumers` preferences in instrumental cosmetology procedures and to determine the factors of their advantages in the study group. The priority information channels are the most trustworthy for the “youth” segment – social networks and communication with a cosmetologist. The results obtained are planned to be implemented in the work of cosmetology facilities to improve the quality of care and service.
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