Survey on web spam detection: principles and algorithms

Search engines became a de facto place to start information acquisition on the Web. Though due to web spam phenomenon, search results are not always as good as desired. Moreover, spam evolves that makes the problem of providing high quality search even more challenging. Over the last decade research on adversarial information retrieval has gained a lot of interest both from academia and industry. In this paper we present a systematic review of web spam detection techniques with the focus on algorithms and underlying principles. We categorize all existing algorithms into three categories based on the type of information they use: content-based methods, link-based methods, and methods based on non-traditional data such as user behaviour, clicks, HTTP sessions. In turn, we perform a subcategorization of link-based category into five groups based on ideas and principles used: labels propagation, link pruning and reweighting, labels refinement, graph regularization, and featurebased. We also define the concept of web spam numerically and provide a brief survey on various spam forms. Finally, we summarize the observations and underlying principles applied for web spam detection.