感恩,财务,以及慈善捐赠中的财务感恩提醒

Yi Liu, Russell N. James III
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引用次数: 1

摘要

最初的“三件好事”(TGT)提醒会增加慈善捐赠意愿,而“三件好事”(TGFT)或“三件好事”(TFT)提醒会减少慈善捐赠意愿。在接下来的7天里,每天重复这些提醒会导致更高的TGT捐赠意愿,但对TGFT或TFT没有一致的额外效果。在停止这些提醒后1天或30天,TGT的捐赠意愿明显下降得更快。TGFT或TFT没有这种影响。没有财务参考的感恩提醒会增加捐赠意愿,尤其是随着时间的推移不断重复。然而,在提醒停止后,这种感激的效果就会消失。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Gratitude, finance, and financial gratitude reminders in charitable giving
An initial reminder of three good things (TGT) increases charitable giving intentions, while reminders of three good financial things (TGFT) or three financial things (TFT) reduce them. Repeating these reminders daily during the following seven days results in even higher donation intentions for TGT, but shows no consistent additional effects for TGFT or TFT. Donation intentions measured one or thirty days after stopping these reminders fall significantly faster for TGT. No such effects arise for TGFT or TFT. Gratitude reminders without financial references increase donation intentions, especially when repeated over time. However, this gratitude effect fades after the reminders stop.
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