Impact of Social Media towards Improving Productivity at AADC

This research explains how social networking links individuals and organizations and how they become connected through similar tastes and preferences in interdependent relationships. It describes companies who have made the social media as an e-marketing tool to attract global consumers of all ages, education levels or even business needs. Abu-Dhabi Distribution Company AADC in the UAE is presently adopting innovative online systems for upgrading customer services and want to add social networks to their management information systems MIS. This paper explains how AADC can incorporate social networking into its MIS processes to determine consumer needs and upgrade customer services.