{"title":"MIR采访了可口可乐公司营销策略和见解副总裁Stan Sthanunathan","authors":"Sunil Gupta","doi":"10.2478/gfkmir-2014-0056","DOIUrl":null,"url":null,"abstract":"Abstract Coke has been successful for the past 125 years and has constantly increased its business. How did one of the most famous companies in the world master the recent economic downturn? How are they handling increasing health consciousness and other trends in consumers’ lifestyles? Stan thanunathan answers these questions and describes how the Coca-Cola Company is facing the changing world of marketing.","PeriodicalId":30678,"journal":{"name":"GfK Marketing Intelligence Review","volume":"1 1","pages":"58 - 64"},"PeriodicalIF":0.0000,"publicationDate":"2011-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company\",\"authors\":\"Sunil Gupta\",\"doi\":\"10.2478/gfkmir-2014-0056\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract Coke has been successful for the past 125 years and has constantly increased its business. How did one of the most famous companies in the world master the recent economic downturn? How are they handling increasing health consciousness and other trends in consumers’ lifestyles? Stan thanunathan answers these questions and describes how the Coca-Cola Company is facing the changing world of marketing.\",\"PeriodicalId\":30678,\"journal\":{\"name\":\"GfK Marketing Intelligence Review\",\"volume\":\"1 1\",\"pages\":\"58 - 64\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2011-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"GfK Marketing Intelligence Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2478/gfkmir-2014-0056\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"GfK Marketing Intelligence Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2478/gfkmir-2014-0056","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company
Abstract Coke has been successful for the past 125 years and has constantly increased its business. How did one of the most famous companies in the world master the recent economic downturn? How are they handling increasing health consciousness and other trends in consumers’ lifestyles? Stan thanunathan answers these questions and describes how the Coca-Cola Company is facing the changing world of marketing.
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