美国汽车制造业的战略创新管理:电动汽车与竞争优势

IF 2 4区管理学 Q3 MANAGEMENT

International Journal of Strategic Property Management Pub Date : 2023-08-27 DOI:10.53819/81018102t4189

Michael W. Porters

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引用次数: 0

摘要

本研究考察了战略创新管理在美国汽车制造业中的作用，重点是电动汽车(ev)的开发和部署。该研究利用2010年至2020年的数据，试图了解电动汽车的创新如何为美国制造商的竞争优势做出贡献。我们的分析显示，与没有投资电动汽车技术的公司相比，投资电动汽车技术的公司的市场份额平均增长了25%。此外，电动汽车研发投资与同期盈利能力增长30%相关。像特斯拉这样的公司引领了市场，到2020年占据了美国60%的电动汽车市场份额。据观察，通用汽车(General Motors)和福特(Ford)等传统制造商正在逐渐适应这一趋势，通用汽车承诺到2035年实现全电动化。该研究得出结论，电动汽车的战略创新是美国汽车制造业竞争优势的关键因素。人们发现，采用这种战略既有利于环境的可持续发展，也有利于愿意接受这种技术转变的公司获得经济上的回报。关键词:战略创新，美国汽车制造业，电动汽车，竞争优势，市场份额

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Strategic Innovation Management in U.S. Automobile Manufacturing: Electric Vehicles and Competitive Advantage

This study examined the role of strategic innovation management in the U.S. automobile manufacturing sector, focusing on the development and deployment of electric vehicles (EVs). Utilizing data from 2010 to 2020, the research sought to understand how innovation in electric vehicles contributed to competitive advantage among American manufacturers. Our analysis revealed that companies investing in EV technology experienced a 25% average increase in market share compared to those that did not. Moreover, investment in EV research and development correlated with a 30% rise in profitability over the same period. Companies like Tesla led the market, capturing 60% of the EV market share in the United States by 2020. Traditional manufacturers like General Motors and Ford were observed to gradually adapt to this trend, with GM committing to go fully electric by 2035. The study concluded that strategic innovation in electric vehicles was a critical factor for competitive advantage in the U.S. automobile manufacturing industry. Adoption of such strategies was found to be both environmentally sustainable and financially rewarding for companies willing to embrace this technological shift. Keywords: Strategic Innovation, U.S. Automobile Manufacturing, Electric Vehicles, Competitive Advantage, Market Share

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来源期刊

International Journal of Strategic Property Management MANAGEMENT-

CiteScore

4.00

自引率

18.50%

发文量

审稿时长

15 weeks

期刊介绍： International Journal of Strategic Property Management is a peer-reviewed, interdisciplinary journal which publishes original research papers. The journal provides a forum for discussion and debate relating to all areas of strategic property management. Topics include, but are not limited to, the following: asset management, facilities management, property policy, budgeting and financial controls, enhancing residential property value, marketing and leasing, risk management, real estate valuation and investment, innovations in residential management, housing finance, sustainability and housing development, applications, etc.