自我概念中的物质主义、炫耀性消费和品牌参与:一项针对青少年的研究

IF 2.8 3区化学 Q3 CHEMISTRY, PHYSICAL

Chemical Physics Letters Pub Date : 2022-02-10 eCollection Date: 2022-01-01 DOI:10.5114/cipp.2021.110060

Magdalena Kolańska-Stronka, Oleg Gorbaniuk

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引用次数: 0

摘要

背景:当代青少年，也被称为Z世代，是一个重要的消费者群体，因为他们在今天的经济中扮演着重要的角色。本研究探讨了物质主义与自我概念品牌投入之间的关系，以及炫耀性消费是否在青少年早期、中期和晚期的这种关系中起中介作用。参与者和程序:参与者为581名波兰学生，年龄13 - 17岁(M = 15岁，SD = 1.42);其中51.6%是女孩。数据收集使用人口统计信息表，青年物质主义量表，炫耀性消费量表和BESC量表，在个人访谈中完成。结果:较高的物质主义和较高的炫耀性消费与较高的BESC水平相关，其中炫耀性消费在物质主义与BESC之间起中介作用。年龄对这一中介效应也有调节作用，即年龄越大，所分析的中介效应越弱。结论:通过在青少年中检验一个有调节的中介模型，本研究是理解BESC机制的重要一步。

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Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagers.

Background: Contemporary adolescents, also known as Generation Z, are an important group of consumers due to the role they play in today's economy. The present study investigates the relationship between materialism and brand engagement in self-concept (BESC) and whether conspicuous consumption is a mediator of this relationship in early, middle, and late adolescence.

Participants and procedure: The participants were 581 students from Poland, aged 13 to 17 (M = 15 years, SD = 1.42); 51.6% of them were girls. Data were gathered using a demographic information form, the Youth Materialism Scale, the Conspicuous Consumption Scale, and a BESC Scale, completed during personal interviews.

Results: The study indicated an association of higher materialism and higher conspicuous consumption with a higher level of BESC, where conspicuous consumption acts as a mediator of the correlation between materialism and BESC. Age also moderates this mediation, i.e., the older the teenagers are, the weaker is the analyzed mediation effect.

Conclusions: The research is part of an essential step in understanding the mechanism of BESC by testing a moderated mediation model in teenagers.

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来源期刊

Chemical Physics Letters 化学-物理：原子、分子和化学物理

CiteScore

5.70

自引率

3.60%

发文量

798

审稿时长

33 days

期刊介绍： Chemical Physics Letters has an open access mirror journal, Chemical Physics Letters: X, sharing the same aims and scope, editorial team, submission system and rigorous peer review. Chemical Physics Letters publishes brief reports on molecules, interfaces, condensed phases, nanomaterials and nanostructures, polymers, biomolecular systems, and energy conversion and storage. Criteria for publication are quality, urgency and impact. Further, experimental results reported in the journal have direct relevance for theory, and theoretical developments or non-routine computations relate directly to experiment. Manuscripts must satisfy these criteria and should not be minor extensions of previous work.