标题党标题对用户反应的影响:一项实证调查

Q4 Computer Science

International Journal of Information Technology and Management Pub Date : 2021-01-01 DOI:10.58729/1941-6679.1440

Supavich Pengnate, Jeffrey Chen, Alex R. Young

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引用次数: 3

摘要

本研究调查了一种传统的传递新闻标题的方法，标题党，对在线用户的看法和反应的影响。我们对两组新闻标题——传统新闻和标题党——进行了一项实验，以提供标题党对在线用户的影响的经验证据。研究结果表明，标题党标题可以唤起用户的兴奋和好奇心。此外，结构方程建模的结果填补了文献的空白，为用户阅读和分享网络新闻意愿的影响因素提供了证据。结果显示，虽然用户阅读新闻故事的意愿的主要决定因素是好奇心，但感知到的知识质量似乎是用户在分享在线新闻故事时考虑的主要因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Effects of Clickbait Headlines on User Responses: An Empirical Investigation

This study investigates the influence of a conventional method of delivering news headlines, clickbait, on online users’ perceptions and responses. An experiment was conducted on two groups of news headlines—traditional news and clickbait— to provide empirical evidence of the effects of clickbait on online users. The findings suggest that clickbait headlines can evoke users’ arousal and curiosity. In addition, the results from structural equation modeling fill the gap in the literature by providing evidence of the factors influencing users’ intention to read and share online news. The results reveal that while the major determinant of users’ intention to read news stories is curiosity, perceived knowledge quality appears to be the main factor users consider when sharing online news stories.

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来源期刊

International Journal of Information Technology and Management Computer Science-Computer Science Applications

CiteScore

1.10

自引率

0.00%

发文量

期刊介绍： The IJITM is a refereed and highly professional journal covering information technology, its evolution and future prospects. It addresses technological, managerial, political, economic and organisational aspects of the application of IT.