印度的多层次营销:商业前景与社会互动?营销人员需要研究的一些问题

Q2 Business, Management and Accounting

Vikalpa Pub Date : 2022-12-01 DOI:10.1177/02560909221144388

A. Banerjee, Tanushri Banerjee

{"title":"印度的多层次营销:商业前景与社会互动?营销人员需要研究的一些问题","authors":"A. Banerjee, Tanushri Banerjee","doi":"10.1177/02560909221144388","DOIUrl":null,"url":null,"abstract":"255 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub. com/en-us/nam/open-access-at-sage). Multi-level Marketing in India: Business Prospect Versus Social Interactions? Some Identified Research Issues for Marketers VIKALPA The Journal for Decision Makers 47(4) 255 –273, 2022 © The Author(s) 2022 Reprints and permissions: in.sagepub.com/journalspermissions-india DOI: 10.1177/02560909221144388 journals.sagepub.com/home/vik","PeriodicalId":35878,"journal":{"name":"Vikalpa","volume":"56 1","pages":"255 - 273"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Multi-level Marketing in India: Business Prospect Versus Social Interactions? Some Identified Research Issues for Marketers\",\"authors\":\"A. Banerjee, Tanushri Banerjee\",\"doi\":\"10.1177/02560909221144388\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"255 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub. com/en-us/nam/open-access-at-sage). Multi-level Marketing in India: Business Prospect Versus Social Interactions? Some Identified Research Issues for Marketers VIKALPA The Journal for Decision Makers 47(4) 255 –273, 2022 © The Author(s) 2022 Reprints and permissions: in.sagepub.com/journalspermissions-india DOI: 10.1177/02560909221144388 journals.sagepub.com/home/vik\",\"PeriodicalId\":35878,\"journal\":{\"name\":\"Vikalpa\",\"volume\":\"56 1\",\"pages\":\"255 - 273\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Vikalpa\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/02560909221144388\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Vikalpa","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/02560909221144388","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}

引用次数: 0

摘要

255知识共享非商业CC BY-NC:本文是在知识共享署名-非商业4.0许可(http://www.creativecommons.org/licenses/by-nc/4.0/)的条款下发布的，该许可允许非商业用途，复制和分发作品，无需进一步许可，前提是原始作品的署名是SAGE和开放获取页面(https://us.sagepub)上指定的。com/en-us/nam/open-access-at-sage)。印度的多层次营销:商业前景与社会互动?营销人员的一些确定的研究问题VIKALPA决策者杂志47(4)255 -273,2022©作者(s) 2022转载和许可:in.sagepub.com/journalspermissions-india DOI: 10.1177/02560909221144388 journals.sagepub.com/home/vik

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Multi-level Marketing in India: Business Prospect Versus Social Interactions? Some Identified Research Issues for Marketers

255 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub. com/en-us/nam/open-access-at-sage). Multi-level Marketing in India: Business Prospect Versus Social Interactions? Some Identified Research Issues for Marketers VIKALPA The Journal for Decision Makers 47(4) 255 –273, 2022 © The Author(s) 2022 Reprints and permissions: in.sagepub.com/journalspermissions-india DOI: 10.1177/02560909221144388 journals.sagepub.com/home/vik

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Vikalpa Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

1.80

自引率

0.00%

发文量

审稿时长

10 weeks