保持领先

IF 0.3 0 LANGUAGE & LINGUISTICS

Fachsprache-Journal of Professional and Scientific Communication Pub Date : 2016-12-30 DOI:10.15173/JPC.V5I1.3096

Heath Applebaum

{"title":"保持领先","authors":"Heath Applebaum","doi":"10.15173/JPC.V5I1.3096","DOIUrl":null,"url":null,"abstract":"The following are keynote remarks by Heath Applebaum delivered on Saturday, October 24, 2015, at the Master of Communications Management Autumn Gala Dinner, in Hamilton Ontario at the Hamilton Club. Applebaum is professor of public relations at the University of Guelph-Humber and president of Echo Communications Inc., a leading reputation management consulting firm based in Toronto. The author shares his insights into the necessary evolution of public relations to help their organizations successfully navigate risky waters. Successful organizations in the future will be those that are adapting to disruptive changes and cultivating authentic relationships. In these volatile economic times, reputations are proving to be more valuable and vulnerable than ever. ©Journal of Professional Communication, all rights reserved.","PeriodicalId":41240,"journal":{"name":"Fachsprache-Journal of Professional and Scientific Communication","volume":"74 1","pages":""},"PeriodicalIF":0.3000,"publicationDate":"2016-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Staying ahead of the curve\",\"authors\":\"Heath Applebaum\",\"doi\":\"10.15173/JPC.V5I1.3096\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The following are keynote remarks by Heath Applebaum delivered on Saturday, October 24, 2015, at the Master of Communications Management Autumn Gala Dinner, in Hamilton Ontario at the Hamilton Club. Applebaum is professor of public relations at the University of Guelph-Humber and president of Echo Communications Inc., a leading reputation management consulting firm based in Toronto. The author shares his insights into the necessary evolution of public relations to help their organizations successfully navigate risky waters. Successful organizations in the future will be those that are adapting to disruptive changes and cultivating authentic relationships. In these volatile economic times, reputations are proving to be more valuable and vulnerable than ever. ©Journal of Professional Communication, all rights reserved.\",\"PeriodicalId\":41240,\"journal\":{\"name\":\"Fachsprache-Journal of Professional and Scientific Communication\",\"volume\":\"74 1\",\"pages\":\"\"},\"PeriodicalIF\":0.3000,\"publicationDate\":\"2016-12-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Fachsprache-Journal of Professional and Scientific Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15173/JPC.V5I1.3096\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"LANGUAGE & LINGUISTICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Fachsprache-Journal of Professional and Scientific Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15173/JPC.V5I1.3096","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}

引用次数: 0

摘要

以下是希斯·阿普尔鲍姆于2015年10月24日星期六在安大略省汉密尔顿汉密尔顿俱乐部举行的通信管理硕士秋季晚宴上发表的主旨演讲。阿普尔鲍姆是圭尔夫-亨伯大学(University of Guelph-Humber)的公共关系教授，也是总部位于多伦多的知名声誉管理咨询公司Echo Communications Inc.的总裁。作者分享了他对公共关系的必要演变的见解，以帮助他们的组织成功地渡过危险的水域。未来成功的组织将是那些适应颠覆性变化并培养真实关系的组织。在这个动荡的经济时代，名誉比以往任何时候都更有价值，也更脆弱。©Journal of Professional Communication，版权所有。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Staying ahead of the curve

The following are keynote remarks by Heath Applebaum delivered on Saturday, October 24, 2015, at the Master of Communications Management Autumn Gala Dinner, in Hamilton Ontario at the Hamilton Club. Applebaum is professor of public relations at the University of Guelph-Humber and president of Echo Communications Inc., a leading reputation management consulting firm based in Toronto. The author shares his insights into the necessary evolution of public relations to help their organizations successfully navigate risky waters. Successful organizations in the future will be those that are adapting to disruptive changes and cultivating authentic relationships. In these volatile economic times, reputations are proving to be more valuable and vulnerable than ever. ©Journal of Professional Communication, all rights reserved.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Fachsprache-Journal of Professional and Scientific Communication LANGUAGE & LINGUISTICS-

CiteScore

0.60

自引率

0.00%

发文量