Improving Quality of Mango Fruits in North Lombok, Indonesia Through the Improvement of Agribusiness System

Background: Mango is one of the most important horticultural crops in the world, and North Lombok. The quality of mango fruits appears to be one of determining factors in mango business worldwide, demanding mango producers and other related stakeholders to pay attention. This paper aims at describing agribusiness systems of mango in North Lombok, Indonesia and followed by recommending strategies for improving the quality of mango fruits along the way of all agribusiness sub systems from input, farm, processing, marketing and supporting service. Methods: This study took place in North Lombok Regency, the Province of West Nusa Tenggara, Indonesia, during April 2017 to December 2018. Primary data were collected through interviewing respondents of mango growers, traders and key informants of mango agribusiness. These primary data were complemented with data from secondary sources. Data analysis was framed in agribusiness system. Result: The study revealed that there were several weaknesses in each sub-system of agribusiness and weak connections amongst the subsystems. Therefore, there needs improvement in each subsystem of agribusiness to become strong and supports each other. The sub system of supporting services appears to have more determining role than other sub systems in improving the system of agribusiness, further in improving the quality of mango fruits, the performance of the mango business for benefits of the mango entrepreneurs and the economy of the region. Contributions of this study include in knowledge of agribusiness integration for successful program and in economy of the mango entrepreneurs and of the region.