Project: “Educational Campaign to increase bean consumption”.

The different stages in the development of a project entitled “Educational Campaign to increase bean consumption” are presented in this article. The Campaign’s objective was to “Increase bean consumption in the Costa Rican middle-class urban population”, and to help counterbalance an increasing reduction in consumption of this food, particularly in urban areas. The article intends to provide an overall view of the project, allowing readers to gain perspective of the project as a whole, while also referring them to specific articles with the details on the different stages and results. The methodology describes the general characteristics of the approach used, and the way each one of the phases was carried out. The results summarize the findings of the final evaluation and other global aspects of the project. In addition, the project provides guidelines for an approach to nutritional education focused on one single food, supported by the population’s sociocultural reality.