营销主森林所有者志愿者计划:关于参与的信息和材料的试点研究

Q2 Social Sciences

Applied Environmental Education and Communication Pub Date : 2021-12-17 DOI:10.1080/1533015X.2021.2013747

Danielle L. Eiseman, S. Allred, P. Smallidge, Purnima Chawla, Cassidy Dellorto-Blackwell, Blair Boone

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引用次数: 0

摘要

林地管理对于确保森林的可持续管理至关重要，然而很少有森林土地所有者有管理计划，而且往往不知道向哪里寻求建议。在纽约州，森林主志愿者项目(MFO)为经过培训的志愿者提供免费支持，但自2012年以来，该项目的参与率有所下降。为了鼓励人们参与该计划，我们通过直接邮件活动测试了由描述性规范、福利诉求和个人自我框架组成的信息。与对照信息相比，通过具有成本效益的明信片收到治疗信息后，要求访问mfo的请求增加了。

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Marketing the master forest owner volunteer program: a pilot study on the messaging and materials of engagement

Abstract Woodland management is critical for ensuring forests are sustainably managed, yet few forest landowners have management plans and are often unsure of where to turn for advice. In New York State, the Master Forest Owner (MFO) Volunteer program provides free support from trained volunteers, however participation in the program has declined since 2012. To encourage engagement with the program, we pilot tested a message consisting of descriptive norm, benefit appeal, and individual self-frame via a direct mail campaign. Compared to a control message, requests for visits with MFOs increased from receiving the treatment message via a cost-effective postcard.

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来源期刊

Applied Environmental Education and Communication Social Sciences-Communication

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： Applied Artificial Intelligence addresses concerns in applied research and applications of artificial intelligence (AI). The journal also acts as a medium for exchanging ideas and thoughts about impacts of AI research. Articles highlight advances in uses of AI systems for solving tasks in management, industry, engineering, administration, and education; evaluations of existing AI systems and tools, emphasizing comparative studies and user experiences; and the economic, social, and cultural impacts of AI. Papers on key applications, highlighting methods, time schedules, person-months needed, and other relevant material are welcome.